Nescafe's history is rich during the turbulent 1930's when America was in Depression and coffee demand was almost non-existent. In an effort to increase their coffee bean sales, the Brazilian government took the initiative to develop a new method to get coffee popularized and more affordable. The Nestle company was approached with the idea of developing instant coffee.
Nescafe was the first company to create instant coffee. The first attempts at instant coffee date back to 1901. Nescafe invented a new and innovative method that sprays concentrated coffee in large, heated towers. The fine drops are then quickly made into powder. Thus, giving birth to the rich Nescafe instant coffee.
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To preserve the flavor, carbohydrates were added. Instant coffee was a revolutionary concept that changed the way people thought of instant coffee. It is now a popular choice, and even a favorite of all the people.
Nescafe needed to create a brand strategy to change the perception of instant coffee. They combined Nestle and the Italian word for coffee "cafe" to create romance and mystery in their new product. Mixing water and coffee grounds is a much easier way to make a cup of delicious steaming coffee.
Sometimes we just need that extra push. These finely roasted coffee beans provide that boost. You can then seize the day. This instant coffee is loved by everyone around the globe for its distinctive full-flavor. Always enjoy the rich, refreshing aroma of this instant coffee.