One of the most important things for any business who decides to invest in a website is to make a great first impression. I'm sure that anyone reading this has already heard the saying "you never get a second chance to make a first impression". I believe that saying is true, especially when it comes to clients because if they don't get the first good impression they probably won't return and that can be very bad for business.
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Whilst it may be tempting to hire a design firm and use their many resources, most of the people find that they are not as focussed on the design at hand as an individual web designer would be. Using a freelance designer over a design firm, allows you to communicate directly with the person designing your website which will help to guarantee that you get you are looking for.
Where to start?
There are several different ways of finding a freelance web designer; a quick search on Google can be a great place to start but very often, a referral is a good way to go. If others have had a good experience with a website designer, whilst it is never guaranteed, but the chances are that you will have a good experience too. Of course, if this designer doesn't offer the services you require then you should move to the next one.
Before even starting your search for a web designer, it is incredibly important for you to create at least a brief overview of what you have in mind for your website. This is very important because communication will be easier between you and the designer. The designer will also be more likely to want to work with you if you are well prepared.